One of the fastest growing new fishing brands in South Africa. FISH SA was established in 2018 with a spool of bait elastic in a capsule and since then has grown into an ever-expanding extensive range of bespoke fishing products.

Fish SA was established by Dean Dickinson whose passion for fishing and broad knowledge of the industry has brought about a range of specialised products with a point of difference. As a company we are driven to developing new products that make anglers fishing experience easier and more organised to improve your time spent at the water. Deans years of competitive angling experience and outside the box approach has helped create some new original and unique improvements to fishing products currently used on the market today.